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Design Thinking-UX

Design Thinking-UX
 Research
 Empathize and select what to solve after knowing deeply your customer through interviews and shadowing
ideate
Use our advanced creativity techniques to produce multiple ideas to capture your client for ever and differenciate yourself
 test
Prototype a basic product , a website  and perform the corresoponding testing to get feedback from the customer

products  &  Strategy design

Creativity Techniques

The process typically consists of several iterative phases, including divergence and convergence, which are crucial for generating a wide range of ideas and then refining them.Divergence: The divergence phase in design thinking is focused on expanding the range of ideas and exploring various possibilities. It encourages participants to think freely, brainstorm without judgment, and generate a large quantity of ideas. During this phase, the goal is to explore different perspectives, challenge assumptions, and push beyond the obvious solutions.

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Proin condimentum fermentum nunc:

  • We iterate over and over again.
  • We produce an idea and a prototype
  • We test it get feedback and start again
1

The divergence phase include brainstorming sessions, mind mapping, sketching, ideation exercises, and other creative techniques. The emphasis is on encouraging wild ideas,

2

The objective of divergence brainstorming is to generate as many potential solutions as possible, without prematurely evaluating or critiquing them.

3

The convergence phase in design thinking involves narrowing down the options and selecting the most promising ideas for further development. 

4

Convergence typically involves analysis, evaluation, and selection of ideas based on various criteria, such as feasibility, desirability, viability, and alignment with user needs.